May 26, 2016
From Spain, With Style
Spanish footwear brands are crossing the Atlantic for FFANY, June 7-9, with collections that best represent the country’s footwear design and manufacturing capabilities.
“People always comment about [our] progressive designs and exceptional quality,” said Meaghan Lawson, Coolway USA marketing manager. “As a family owned company that is steeped with three generations of footwear manufacturing history, we take pride in the traditions and history.”
These seven Spanish footwear brands each bring a unique design perspective to the U.S. footwear market, however, they share the same passion for high-quality materials, finishes and attention to detail.
As Lawson quipped, “Wine, footwear and great soccer teams are the counties greatest strengths.”
André Assous is a Euro-American shoe designer, artist, civil engineer, and founder of the André Assous brand. Known as the “King of Espadrilles”, Assous is responsible for the iconic hand sewn espadrille shoe that became a fashion statement in the 1970s. The brand has evolved with the generations and now is “upping the ante” with fresh styles, new textiles and innovative design techniques.
“Some important themes and trends we’ve seen are wood bottoms, clogs, woven uppers, mix materials, cylinder heels, heavy flatforms, and sneakers across board,” Assous said. “We believe this style resonates with the casual lifestyle trend that is in the market place and precisely what retailers are looking for. We’ve seen a lot of white bottoms, sneakers and heavy flatforms, and so we’ve merged these to create our ‘Sneakpedrille.’ Marrying the jute wrapped espadrille and the sneaker bottom.”
Founded in 2006, Macarena jute espadrilles are hand-sewn, fusing innovation and design without compromising on comfort. Jute has insulating and antistatic properties with low absorption and low heat conduction. These characteristics make Macarena’s espadrilles healthy, comfortable and light. The Cora8, a restyled carryover from Spring ’16, was such a success that the brand is bring it back, newly dolled up in a mix of jute and rubber covered by studs which change color.
Musse & Cloud
Since making its U.S. debut last year, Musse & Cloud has made its mark in the women’s fashion category with effortless casuals with a refined bohemian spirit. The brand is coming back for Spring ’17 with a series of ankle boots and open-toe booties accented with subtle cutouts, grommets and ruching for a Western-meets-festival series of transitional styles.
Born in 2004, the Jose Saenz brand is the result of an ambitious project of designer Jose Saenz. His products are characterized by combining comfort and quality raw materials into fashionable silhouettes, meant to fit an active, urban woman’s lifestyle. For Spring ’17, the brand is showing off natural lines, highly decorated shoes and shiny ornaments.
In 1915, in a small town in La Rioja, Spain, a man named Gregorio had the idea of creating a shoe and naming it after his first love, his wife, Victoria. In the 100 years since, Victoria is now sold in more than 45 countries. Celebrating its 100th anniversary last year, Victoria is still a leader in the Spanish market, having managed to combine its traditional methods with modern innovation and design. For Spring ’17, the brand is back with its signature canvas Inglesas, available in a wide range of colors.
From pom-poms to colorful espadrilles, Coolway captures Spanish youth culture’s exuberant and natural style with its price-right collections. Based in Valencia, the brand moves quickly to reinterpret trends and themes for the junior market. For Spring ’17 Coolway is keying into the demand for sandal/boot hybrids with ankle boots featuring dramatic chop-outs and open toes. The season-less silos are detailed with tribal-inspired etches, cutouts and woven embellishments.
Left & Right
Ramon Tenza, the designer of Left & Right, began his career as a junior designer in 1982 with the Paradox line, rising to prominence with his own line in 1994. Left & Right is known for its glamorous, fresh, and feminine styles. For Spring ’17, Tenza said trends include luxurious materials like linen, canvas, and raffia, as well as geometric patterns, such as the above Blue Aztec style, which he expects will be a hit with buyers at FFANY.
All brands featured in this article are showing at FFANY June 7-9. To view all exhibiting brands, locations and contact information, visit the Showplanner.
Thank you VAMP and Angela Velasquez, Editorial Director for this special content.
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