November 13, 2016
Classy, stylish, timeless and versatile are the four pillars that drive T&N Collection, a new brand of leather ballet flats founded by sisters Tintisha and Natasha Sagar.
“These are themes we strongly believe in. We’re not trend followers, but we believe in being comfortable and being true to ourselves,” said Tintisha, the brand’s creative director.
T&N Collection started as a pet project. Tintisha, a former investment banker and self-admitted shoe addict with over 100 pairs of shoes in her closet, wanted to create a pair of comfortable shoes for her mother as a birthday gift. She took a shoemaking class in Brooklyn, learned how to make ballet flats from scratch and the shoes became an instant hit with friends and family.
The sisters went into business in Fall ’14, focusing mostly on direct-to-consumer sales to gain feedback about the fit and feel. All shoes are 100 percent leather, lined with suede and feature soft and durable outsoles in a whimsical footprint design. “The insoles mimic the feel of a sports shoe,” Tintisha said.
The brand’s flats have gained a following in the bridal world as chic alternatives to reception-time flip-flops. Brides love T&N Collection’s customization option, a small metal disk on the heel that can be monogrammed.
“Some put an important date, or their initials or the initials of a loved one,” Tintisha said. “We didn’t expect it to be this way, but the shoes are often purchased as bridesmaid gifts or for Sweet 16 parties.”
T&N Collection’s classic collection includes ballet flats in black, chestnut and blush tones, which Tintisha says is one of the most popular colorways. “It’s that classic ballerina color. It’s always the first one to sell out.”
The company will be showcasing its Spring ’17 line and a limited-edition capsule wedding collection at FFANY. The regular line is accented with pops of vibrant vermillion and mustard. The wedding line includes metallic leather, shimmer and Tintisha’s personal favorite, a soft blue flat with rose gold overlay. The shoe is made of suede, adding a soft and romantic feel.
The company’s timeless aesthetic is carried into its packaging; Tintisha likens the packaging to a macaroon box from Laduree. Enclosed is the sisters’ story.
The collection retails for $149-$250. Tintisha says she hopes to connect with the “big players” in footwear retailer at FFANY, as well as get into some tiny boutiques with a stylish and quality-seeking clientele.
Exhibiting at FFANY Nov 30 – Dec 2: Booth 1714, Americas Hall I, Hilton
LEARN MORE AT : TANDNCOLLECTION.COM
Contact: Melanie T at email@example.com
Recent coverage on CBS NY news of the FFANY New York Shoe Expo highlighting upcoming trends for Fall/Winter 2017 and Jenn Rogien at The Reveal: Check it out!